Penny White

Penny White

Executive Chairman, Director, Founder

  • Serial entrepreneur with over two decades of experience building companies.
  • Co-founder, President, and CEO of Better Plant Sciences Inc. (CSE: PLNT, OTCQB:VEGGF). Better Plant Sciences is a majority shareholder of NeonMind.
  • Former Director at Merus Labs Inc. (TSX:MSL)
  • Recognized in PROFIT Magazine's W100 most successful entrepreneurs. Ms. White's company was included in PROFIT's 500 fastest-growing companies in 2015 and 2016.
Kari Richardson

Kari Richardson

Independent Director

  • Over 15 years practicing as a securities lawyer.
  • Partner at Owen Bird Law. A practice focused on mergers and acquisitions, corporate finance, and securities.
  • Member of the Law Society of New Brunswick since 1997.
  • Member of the Law Society of British Columbia since 2005.
  • Experience in representing public companies and companies intending to go public on the TSX-V, the CSE, and the OTC, with a practice focused on mergers and acquisitions, corporate finance, and securities.
Jeff B. Smith

Jeff B. Smith

Independent Director

  • Over 30 years of general management experience.
  • Previously the Global Chief Transformation Officer at Johnson & Johnson Consumer Companies (NYSE:JNJ). Delivered new growth levers such as Beauty Special Ops and the OceanX partnership. Oversaw several strategic acquisitions, including Vogue International LLC, La Lumiere, and Neostrata.
  • Co-Founder and CEO at Paragon Vitamins.
  • Co-Founder and Partner at Ignite Ventures Studio.